Why Austin Businesses Need to Consider Doing SEO

Why Austin Businesses Need to Consider Doing SEO

If you’re the owner of a small business in Austin and don’t have a Search Engine Optimization (SEO) marketing strategy, now is the time to act! While there was a time in the past when businesses flourished without an online marketing campaign, the consumer landscape has drastically changed over the years, and local SEO is becoming essential to a company’s success and sales. If you’re still not convinced that your company needs an online presence, here are some important reasons why Austin businesses need to consider implementing SEO.

SEO is Key to Austin Businesses

Rather than combing through the phone book, this Austin company says people now turn to search engines when looking for local shops and restaurants. For example, someone looking for Texas wineries would likely search “wineries Texas” or “Texas vineyards”. Searches specific to an area and industry are often referred to as “keywords“. Any particular business niche will have a number of keywords that consumers use when looking for a particular service or product. It’s important for your business to show up in the search engine results for these keywords if you want to be found by potential customers. Just how important are rankings? An estimated 90% or more of Google users won’t look past the first page of Google’s results. Since there are just 7-10 spots on the first page, competition can be pretty fierce. The great news is, if you do rank in one of these top spots, you’re likely to have a lot more traffic to your website than competitors who don’t rank as well.

Mobile Devices

More and more customers are using mobile devices to search for restaurants, coffee shops, doctor’s offices, pet stores, and many other businesses. If you don’t have an SEO strategy in place, your company could get left out of these searches. Your competition will most likely snatch away any potential clients with the digital marketing that they’re bound to be using. With people using numerous types of mobile devices, including smartphones, laptops, and tablets, Moonraker SEO says your company’s website will need to be formatted and responsive to many different types of technology. Recently, Google has started rewarding sites that have adopted the Accelerated Mobile Pages (AMP) strategy in their SEO campaigns. This tool renders content very quickly on various mobile devices, making it user-friendly to search from mobile.

Voice Search and Smart Home Speakers

Two major highlights of the 2017 Consumer Electronics Show in Las Vegas were the release of the Amazon Echo and the Google Home smart speakers, which are meant for household use. Voice search and voice control are the two main features of these devices, which require new SEO techniques that ensure optimal placement.

With more customers using mobile devices, your company will need to adopt new SEO tactics.
With more customers using mobile devices, your company will need to adopt new SEO tactics.

For example, let’s say that a homeowner in Austin places a request for a pizza delivery through an Amazon Echo. Although the customer could choose a chain restaurant to order their meal, they could also try some local options by asking the virtual assistant for pizza shops in the area. Any stores that haven’t optimized their company for voice searches will be excluded, and the customer won’t have a chance to see or place an order, causing those businesses to miss out on sales.

Social Media Platforms

Along with creating a welcoming website that is formatted for different devices and voice searches, your company also needs to focus on a social media marketing campaign. In today’s online world of consumers, a strong social media presence has the potential boost a company’s bottom line. If you’re planning on introducing a new product or service this year to your clients, you should start with sharing the information on Facebook or Twitter before sending out emails or newsletters.

Now, more than ever having a digital marketing strategy is a must in order to capture the attention of customers turning to the web to find local shops and restaurants. As a part of your SEO strategy, make sure to include additional measures like optimizing your site for mobile and using social media to your advantage.

6 Reasons You Should Move to Austin at Least Once in Your Life

6 Reasons You Should Move to Austin at Least Once in Your Life

Those who have just moved out of your parents’ house, graduated from college, or have been on your own for a few years may be craving a change of scenery. And if you’re looking to meet new people and experience a different culture than what you’re used to, try moving to the city of Austin, Texas. With big city attractions, a small town feel, and plenty to keep you on your toes, it’s the perfect place to discover more about yourself and your surroundings. To learn more about why everyone should move to Austin at least once in their lives, read on!

1. The Music Scene

With over 250 live venues, the city of Austin has a diverse and vibrant music scene. With regular concerts at dive bars, coffee shops, outdoor patios, and night clubs, everyone who lives in Austin is bound to connect with local artists and musicians. The city even hosts exciting music festivals like SXSW and ACL that attract thousands of visitors and the biggest names in music.

2. Tasty Cuisine

The city of Austin is famous for its various takes on tacos, and you don’t have to walk further than a block or two to find delicious tacos for breakfast, lunch, or dinner. There are also popular BBQ joints, such as Franklin Barbecue, that serve southern-style briskets and pulled pork dishes. With an abundance of fusion food trucks that are parked around every corner and fresh new restaurants that are eager to tease your taste buds, Austin is the perfect place to develop your inner-foodie.

Austin has countless food trucks located all over the city.

3. Technology Hub

Also known as “Silicon Hills,” Austin has a thriving technology culture. If you’re interested in starting a career in the growing field of technology, it’s the perfect place to find a job. And with companies such as Apple, Google, and Dell moving their headquarters to the city, you can guarantee that Austin is at the forefront of what’s coming next in the world of technology.

4. Natural Beauty

The city of Austin is surrounded by beautiful hills, rolling prairies, and deep caves that provide plenty of outdoor activities. You can go spelunking in one of the many nearby caverns or take a hike to glimpse stunning views from the top of Mount Bonnell. Austin also boasts Zilker Park, the city’s biggest playground, and a botanical garden that is perfect for exploring on a sunny afternoon. The best part is that you can count on the weather being warm and sunny almost all year round, which means you can kayak or paddle board whenever the mood strikes!

Discover a world of art and culture within the city of Austin.

5. Art Culture

Due to its booming art and creative culture, Austin’s unofficial slogan is “Keep Austin Weird.” With numerous art galleries, museums, and exhibitions, you’ll find many local artists to meet and befriend here, while also discovering what kind of art best suits your tastes. You can also see evidence of the city’s creativity in the many colorful and interesting examples of street art found around town.

6. Diverse Population

People flock to Austin for all sorts of reasons: to attend the University of Texas, check out the many music festivals, find a new career, and more. You’re bound to meet new people with many different backgrounds from this diverse group. With a culture that prides itself with open minds, artistic visions, and new ideas, Austin is a great place to find friends that will last you a lifetime.

Moving to Austin

The city of Austin is rapidly growing and changing, and now’s a great time to get in on the action. As you contemplate your move to the capital city, make sure you have Austin’s best moving company by your side. Moving can be a challenge, but with professionals handling the logistics, your Austin relocation is bound to go smoothly. From carefully packing your boxes and loading the moving truck, to transporting your goods and reassembling furniture, Apple Movers is the premier full-service mover in Austin, helping Austinites move since 1991! To speak with an agent or request a free quote, contact them today:

Apple Moving
9807 Brown Ln
Austin, TX 78754
(512) 452-0399

Your Guide to the Best of Austin Nightlife

Your Guide to the Best of Austin Nightlife

If you’re visiting the city of Austin, Texas, get ready for an exciting night on the town! Known as the ‘Live Music Capital of the World’, you’ll find outdoor concerts, music festivals, and other performances around the city on a nightly basis. And with excellent cuisine, fun bars, artisanal breweries, and theater events, there’s never a dull moment on the city streets. With so many fantastic venues to visit, it can be tough to narrow down a selection for a weekend trip. But to help you out, here’s our guide to the best of Austin nightlife.

6th Street

The most well-known and boisterous district of Austin is the 6th Street stretch from Congress Avenue to Highway 35. Here you’ll find many students from neighboring universities, and for those who enjoy a party ambiance with crowds that tend to be young, loud, and enthusiastic, this is the place to be! Try stopping by Parish for rock, reggae, and funk live music sets or the Blind Pig Pub for a night of dancing and drinking.

Warehouse District

For those who are looking for a sophisticated night in downtown Austin, head to the Warehouse District, located just west of the central business center. With handcrafted cocktails, elegant restaurants, and a more mature and educated crowd, this district is perfect for special gatherings, anniversaries, or a high-class night out. Swing by The Ginger Man for a mix of traditional pub drinks and new craft brews and visit the Roosevelt Room for fancy cocktails, tasty charcuterie and cheese boards, plus heavenly desserts.

Enjoy an elegant night on the town in the Warehouse District.
Enjoy an elegant night on the town in the Warehouse District.

South Congress Avenue

South Congress Avenue, also known as SoCo, is an attractive, tree-lined part of town that has a comfortable and laid-back atmosphere. There are many dive bars, bistros, and craft breweries in the district, and if you arrive at the lake at twilight, you can see the famous bats of Austin take off into the night sky. Be sure to head to The Continental Club to hear some country, jazz, and blues tunes or visit the Saxon Pub for live music with an intimate and cozy atmosphere.

University of Texas

The University of Texas is part of the heart and soul of Austin. And for those who love having fun with others while enjoying quality brews and music, the university’s area offers a number of venues that have become a part of Texas’ cultural history. The Cactus Cafe has a national reputation for incredible acoustic sets and The Hole in the Wall hosts daily music shows. Both venues are popular among locals and are ideal for listening to live performances.

The University of Texas has a fun bar scene that can be enjoyed by all.
The University of Texas has a fun bar scene that can be enjoyed by all.

East Side

For a more funky, offbeat, and alternative experience, we recommend checking out the East Side of Austin. Here you’ll find a quirky energy that drives the many eclectic bars, cafes, and food trucks, along with a hip and edgy crowd. Head on over to Kitty Cohen’s for specialty drinks and punches while lounging poolside or visit the Hard Luck Lounge for a grunge scene complete with jukeboxes and pool tables.

Rainey Street

If you’ve always wanted to visit a speakeasy, Rainy Street is the place for you. Located off of Cesar Chavez Boulevard, you’ll find many cool bars in this district that are perfect for a laid-back evening out with friends. Visit the Victorian house turned cocktail lounge of Icenhauer’s, where you can sip handcrafted drinks and listen to live music. And for a cozy ambiance with dim lighting and rustic (yet elegant) decor, head to the fashionable Clive Bar for homemade cocktails and brews.